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SEO Services

Google Analytics Services

Google Analytics is a facility provided by Google which enables site owners to gather detailed information about their website, it's visitors and activities. The software can be an extension of your current hosts 'website statistics' providing more detailed information or it can be configured to report on 'Goals' specified by you e.g accounts created, forms filled, orders processed, referral activities etc. It is fully integrated with Google Adwords™ and offers an enterprise class analysis tool that you can use to get optimal results from your advertising campaigns.

We provide the following service to our customers

  • Setting up of Google Analytics Account
  • Linking to Google AdWords Account
  • Implementation of the Analytics tracking code into your website
  • Understanding Google Analytics
  • Using Google Analytics reports
  • Setting Goals and identifying traffic patterns and activities
  • Integration of shopping carts and other actions on your website with Google Analytics
  • Tracking downloads of PDF files and other non-HTML files

Implementation of Google Analytics

For many, it's a complicated application and one which numerous customers are unable to set-up which is why we now provide this service to our customers, as it's something we feel all website owners will benefit from.

Understanding the System

As part of our configuration service, we will provide you with a summary / walkthrough of the google analytics system and explain how the information can be ultilised to your advantage.

Using Google Analytics reports

There are over 100 reports in Google Analytics, most of which offer the ability to segment or drill down into the report according to your needs. All in all there are potentially many thousands of possible variables that you can extract from Google Analytics. The challenge is to extract the key information that suits your requirements. We can assist you in how to navigate Google Analytics and how to extract the key points that you need to make a decision about your business

E-Commerce Integration

An advantage with using the Google Analytics system with your e-commerce system is summarised below;

  • Identify what orders originate from Google Adwords campaigns
  • Identify which customers create an account
  • Idenfify which customers checkout
  • Identify which customers perform a specific action on your website
  • Identify how long it takes a customer from their first visit to placing their first order
  • Identify frequency of visits
  • Identify average order value
  • Identify which keywords generate most orders

Cost of Basic Installation

POA, call us on 0845 643 0978