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Natural listings within the google system can be difficult to achieve, but with carefully selected keywords and descriptions, your businesses can effectively boost the traffic to it’s website for FREE. Every CMS controlled website and e-commerce system deployed by awebserver.co.uk is SEO optimised as standard, but it’s up to you as the site owner to enter carefully considered titles, descriptions and keywords using the tools provided.

Content is KING

Don’t assume that web visitors know and fully understand your products or services and ensure you don’t complicate matters by typing trade lingo. You must talk layman to your customers and put yourself in the mind of the shopper. Ask yourself how they would search for the products or services that you sell and make a note of all the relevant keywords that you come up with.

Tip 1: Choose a title for your product which is clear, concise and includes a search keyword. e.g If you sell an elecric saw, don’t just put Bosch Model 123 but write Bosch Model 123 Electric Saw. It might be obvious to you that it’s a saw, but the fact the title has ‘Electric Saw’ in it will help search engines to locate it when someone searches for electic saw, or saw.

Tip 2: Write a detailed description of your product or service. Commonlywebsite owners just copy a spec from a manufactures catalogue or put one or two basic lines of information. Consider writing a review of the product, how it performs, what tasks it suits,

Tip 3: Use a site map to create a google friendly view of your website to ensure each and every page is indexed properly.

Tip 4: Consider posting your products into the froogle system (exporter from our e-commerce system is standard). You can do this manually or via a flat file export. Obviously this is more relevant to sites with products for sale on their e-commerce site.

Tip 5: Link backs. Try and get your website link on as many sites as possible, using link exchanges, advert runs, banner exchanges, forums, blogs, twitter etc. The more sites which connect to yours, the better.

Modern Day Blogging

Social networking is big business with facebook, twitter, youtube, myspace etc etc all allowing information to be published for all to see. Utilise this technology as best you can (within the guidelines set) to promote yourself further online. Consider running your own blog to promote your products and services to your customer base, an excellent way to get more traffic. We can provide you with a blogging software at reasonable rates, so contact us to discuss this on 0845 643 0978