Content is King
Every website and e-commerce system deployed by awebserver.co.uk is optimised for search engine indexing. You use the tools provided to populate the sites with text and images using the CMS editor, but in addition there are areas provided which allow you to populate the code which seach engines use known as the meta content. It is important to write good content for your website, but it’s equally important to write good meta content.
In the first place, the content of your website must read well for the user. It must be interesting, informative and useful to gain maximum conversions, but written in mind of the search engines is key, to include carefully placed keywords, alt text and embedded links.
Titles
These are very important and usually the first thing read by both real and virtual visitors. A title must contain keyword targets at the individual word level while attracting interest in potential readers as a whole phrase too. Never, ever leave your page “untitled”. And never, ever waste valuable space by making your company name the title of every page.
Keywords that are relevant to the page should be part of every page’s title:
Heading tags
These define the headings and subheadings of your article to both readers and search engine spiders. By default they appear larger than normal text and are bolded. While they are not a magic ranking bullet, they are looked at with more importance than average text and are an opportunity to show spiders the themes of your content and what keywords you wish to rank for.
The H1 tag
This is the main heading of your article and is the most important, rather like a headline in a newspaper. It should state clearly what the article is about and include the main for SEO.
H2 tags
An H2 tag defines subtopics. Again make it descriptive and useful with keywords included.
H3 tags
These act as sub-sub headings where necessary.
One topic per page
Keep content simple by sticking to one topic per page where possible. This doesn’t only make sense for ease of reading but also works best for search engine “crawlers” that have algorithms that tend to work best on one concept at a time. Also, limiting the writing to one topic at a time helps with the task of placing keywords in
the meta descriptions, page title, body copy, tags and links.
Write, write, write
Search engines and people love new information so consistently update your website with fresh content and they will visit more often.