Tips to improve website conversions
However hard you promote your website via forums, social networking sites, site optimisation methods or PPC, it’s worthless if you fail to convert client visits into sales or enquiries. Many websites fail to populate their site properly and as a result, conversions are lower than they could be or at worst, non existent. Our top 5 tips on optimising your website are here for you to read.
Here are 5 simple tips for optimising your website in order to improve conversions:
The 3 click rule: If a user enters your website as a result of a search engine link or referral, they must be able to find what they want within 3 clicks (or 5 seconds) otherwise you risk losing them. Clear naming of categories, informative and clear page content, inviting page colours and layout are all essential to capture a prospective customer.
Promotion from the start: Show the customer what they will save if they buy from you, offer a first time purchase incentive, promote the advantages of buying from you rather than the competition and showcase how professional you are from the very start.
Simple Navigation: Use simple terms to describe your sections and avoid too many sub-categories. A well-planned site map and lots of obvious internal page links will help even the least savvy internet users. The second that a customer has to work hard to navigate a site is the second they will click on to a competitor’s website.
Quality Images: Poor quality, pixelated images at the wrong size will make your site look poor and will fail to intise a customer to buy. Good quality, clear images properly displayed will assist in converting the casual browser into a confirmed order.
Complete the sale: Ensure your navigation is simple and make the customer aware that they are in a secure checkout. At every stage, make it clear what information they must provide and ensure they are aware it’s a secure website process. Display SSL notices or advise them that the payment page is protected by a third party gateway. Clearly display your privacy policy and enable easy opt in / opt out of any mailers you run.